Copperpot Originals, a Cornwall, UK-based confectionery producer, has introduced new packaging to reflect the premium nature of its products and newly-aligned brand story.

The packaging was produced by New Vision Packaging.Available across its luxury fudge and honeycomb range, the outer packaging features touchable copper metallic banding. ‘The metallic ink adds a visually appealing layer of luxury to the premium products and makes the boxes stand out on the shelf.

The packaging redesign has a strategic aim to target independent retailers and online consumers.

Source from LABELS&LABELING