Personalized packaging, including personalized labels can enhance the communication between the brand and their customers.

Retailers Kmart Australian use digital printing technology to print personalized labels to attract customers to increase online shopping.

In an effort to attract customers while shopping online, Kmart Australian purchased 200 printers to provide personalized in-store labels for holiday gifts. Christmas shoppers are currently able to experience the in-store personalized labels in over 200 stores around the country

Source from labels&labeling

.